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15 Best Marketing Degree Programs in 2021

September 20, 2021 | Staff Writers

Marketing Degree
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No organization, profit, or nonprofit, can do without marketing. It’s no wonder organizations employ people with a marketing degree. If you earn a bachelor’s degree in marketing, you’ll play a key role in a company’s or organization’s marketing strategy.

What Can You Do With a Marketing Degree?

See the list of possible careers you may pursue with an undergraduate marketing degree.

  • Promotions Coordinator
  • Production Manager
  • Account Executive
  • Advertising/Promotion Manager
  • Brand Manager
  • Copywriter MarketingManager
  • Market Research Analyst
  • Media Planner

Top 5 Marketing Degree Programs

Rank School Location
1Hofstra University (HU)Hempstead, New York State
2Northeastern University (NU)Boston, Massachusetts
3Drexel University (DU)Philadelphia, Pennsylvania
4Texas Tech University (TTU) Lubbock, Texas
5University of Alabama (UA)Tuscaloosa, Alabama

If you focus on digital marketing, you may also qualify for the entry-level jobs below.

  • Web Marketing Manager
  • Social Media Coordinator
  • SEO Manager
  • Digital Marketing Specialist
  • Digital Marketing Analyst
  • eCommerce Manager Director
  • Web Analytics
  • Director of Internet Marketing

With the above list in mind, let’s jump into colleges that can help you to earn a bachelor’s degree in marketing.

Best 15 Best Marketing Degree Programs in 2021

1

Hofstra University (HU)

  • Hempstead, New York State
  • Graduation Rate: 63%

Hofstra University, located in Hempstead, New York, is a private institution, founded in 1935. The Bachelor of Business Administration Program in Marketing offers students the opportunity to develop skills for careers in fields including advertising, social media marketing, digital marketing, product development, and more. In addition, we offer programs specifically focused on the sports, entertainment and fashion industries.

At Hofstra, students learn how to apply business concepts to develop sound business strategies that employ the latest technologies. Students supplement their classroom learning with hands-on experiences that include corporate projects, internships and case competitions as well as professional networking opportunities that capitalize on our proximity to New York City.

For students who wish to pursue a graduate business degree, Hofstra offers the option to engage in a 5-year dual BBA/MBA Program.

Tuition: $ 49,410 plus fees
Expected Starting Salary: $ 62,377 (annually)
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2

Northeastern University (NU)

  • Boston, Massachusetts
  • Graduation Rate: 84%

Established in 1898 and enrolling 13, 864 undergraduates, Northeastern University is a private research school located in Boston, Massachusetts. With popular majors such as mechanical engineering, economics, and business, it grants an undergraduate degree concentrated in marketing. Its B.S in Business Administration (Marketing) aims to prepare students for careers in areas such as sales and accounting, marketing communications, digital marketing as well as brand and product management.

Moreover, graduates will have a deep understanding of how marketers influence business and marketing strategy. They’ll also consider courses like strategy, buyer behavior, marketing research, new product development, sales services, marketing communication, etc.

Tuition: $ 27,180
Expected Starting Salary: $ 54,400
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3

Drexel University (DU)

  • Philadelphia, Pennsylvania
  • Graduation Rate: 71%

Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising and promotional campaigns, and implement methods of distribution so that customers receive products and services where and when they want them. Marketing may also focus on influencing society through behavioral changes regarding issues such as addiction, environmental issues, diversity, equity, and inclusion, among many others. Perhaps the most basic marketing skill is to be able to see an organization’s activities from the customer’s viewpoint.

Tuition+Fees (per year): $56,238
Average Starting Salary: $55,148
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4

Texas Tech University (TTU)

  • Lubbock, Texas
  • Graduation Rate: 60%

Texas University, graduating 60 percent of students, is a public research institution based in Lubbock, Texas. Also, established in 1923 and formerly called Texas Technology, it has an enrollment of 2,648 undergraduates. It grants a B.B.A. in Marketing requiring 120 credit hours and is delivered through original and creative teaching, research, and scholarship.

Under this degree program, students will learn about marketing, product, and operations management, organization, and management as well as marketing research and analysis. TU marketing students must also study communication literacy courses. They’re designed to enable them to communicate effectively by exploring, developing, focusing, and organizing a message. Throughout the program, students have many opportunities to develop their skills in communication forms that are central to marketing.

Tuition: $11,600 in-state; $ 23,870 out-of-state
Expected Starting Salary: $ 51, 400
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5

University of Alabama (UA)

  • Tuscaloosa, Alabama
  • Graduation Rate: 68%

Enrolling 37, 842 first-year students and graduating 68 percent, the University of Alabama is the oldest and largest of the public universities in Alabama. As a research institution in Tuscaloosa, its Department of Marketing offers a Marketing degree (B.S). The degree program covers subjects such as sales, import and export operations, research skills, retail operations, etc.

Through UA’s marketing program, graduates can identify and assess consumer and industrial needs and develop marketing programs to satisfy these needs. They’ll also learn to analyze markets and industries, determine new opportunities, and refine the ones that already exist. Additionally, they’ll develop and manage products and services as well as find ways of promoting, distributing, and pricing goods and services for the intended market.

Tuition: $ 10,780 in-state; $ 30,250 out-of-state
Expected Starting Salary: $ 48,085
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6

Clemson University (CU)

  • Clemson, South Carolina
  • Graduation Rate: 81%

Graduating 83 percent of students, Clemson University is a large, highly-rated, public, land-grant institution. It was founded in 1889 and has an enrollment of 18,971 full-time undergraduates. Located in Clemson, South Carolina, it’s the second-largest university there. Through its Department of Marketing, CU grants a Bachelor of Science in Marketing for students who are keen to study advanced analytical marketing.

Under the degree program, CU will teach graduates how to identify and speak to a target market segment so that they can achieve their marketing objectives. Also, students will demonstrate how to establish a business that is focused on customers. Besides, the American Marketing Association’s Marketing News regards CU as one of the top schools that combines industry practice with marketing concepts. To be accepted at CU for the degree, graduates must first complete a pre-business core curriculum and apply as a pre-business major. They can also pursue a Master’s in the same field after graduation.

Tuition: $ 15, 538 in-state; $ 38, 550 out-of-state
Expected Starting Salary: $ 43, 600
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7

Washington State University (WSU)

  • Pullman, Washington
  • Graduation Rate: 66%

Founded in 1890 and one of the oldest land-grant universities, Washington State University is a public school with 22, 877 freshmen. Through its Department of Marketing and International Business, Carson College of Business, it offers a degree concentrated in marketing. WSU graduates will gain practical experience in paid internship programs and conduct research on-site behavioral lab. They’ll also attend classes in a centrally located building with the latest audiovisual technology that has six computer labs.

In addition to being taught by renowned educators, students will cover courses such as marketing, marketing research, buyer behavior as well as product policy and pricing. Graduates will also participate in the school’s active Marketing Club and field trips to Spokane and Seattle so that they can meet professionals on the job.

Tuition: $5, 380 in-state; $ 12, 851 out-of-state
Expected Starting Salary: $ 40, 600
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8

Oakland University (OU)

  • Rochester, Michigan
  • Graduation Rate: 46%

Located in Auburn Hills and Rochester Hills, Michigan, Oakland University is a large institution with 19, 254 first-year students. As an above-average university, it’s the second-largest school in the Detroit Metropolitan Area. OU’s popular majors include psychology, biology, and nursing and its School of Business advances a B.B.A with a major in marketing. The degree program seeks to give graduates a thorough understanding of marketing concepts and techniques. With this knowledge, they can plan and carry out the development, pricing, promotion, and distribution of goods and services.

Other broad subjects that students will learn include principles of marketing, marketing management, marketing case analyses, consumer behavior as well as market research, etc. OU’s graduates can pursue careers as marketing analysts, marketing managers, sales managers, etc.

Tuition: $ 13, 934
Expected Starting Salary: $ 39,600
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9

University of Illinois (UI)

  • Champaign, Illinois
  • Graduation Rate: 85%

As an above-average and a large public research university, the University of Illinois’ main campus is adjacent to the Chicago Loop. With an enrollment of 19, 254 freshmen, its Department of Marketing grants a degree in Marketing (B.S). It aims to produce students who understand the marketing theory and can apply it in real-life situations. Among other discussions in this program, graduates will cover topics such as product management, pricing promotion, and distribution as well as tools to make sound marketing decisions.

At UI, students can have concentrations in marketing research, marketing communication and promotion, innovation and product management, and sales leadership. Besides, they’ll deal with courses like consumer behavior, analytical techniques in marketing, marketing strategy, etc.

Tuition: $10,776
Expected Starting Salary: $39, 600
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10

Houghton College (HU)

  • Caneadea, New York
  • Graduation Rate: 71%

Affiliated with the Wesleyan Church, Houghton College is a private liberal arts college with headquarters in Houghton, New York. As a small institution with 926 first-year students, it advances a B.S in Integrated Marketing Communication. HC’s degree program aims to make students experts in the communication elements of marketing. These include advertising, marketing, public relations, and electronic activities. Graduates can expect to take up a role in the marketing or promotions department after completing the degree program.

Additionally, HC’s marketing major is suitable for students who want to enter the marketing field and require an undergraduate degree in marketing. Also, graduates will be taught by faculty who have many years of professional and business experience. The faculty are knowledgeable about broadcasting, manufacturing, healthcare, retail, nonprofits as well as banking sectors. They’re also professors who have served as Certified Public Accountants, human resource managers, financial consultants, business analysts, etc.

Tuition: $15,900
Expected Starting Salary: $37,400
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11

University of Wisconsin Milwaukee (UWM)

  • Milwaukee, Wisconsin
  • Graduation Rate: 40%

The University of Wisconsin– Milwaukee is an above-average, public urban research institution in Milwaukee in the Milwaukee metropolitan area. Graduating 44 percent and with 18, 137 students, it offers a B.B.A with a major in marketing. In this degree program, students will understand what marketing is and also how the economy, culture, demographics, etc., affect business. They’ll also consider the impact of competition on a business’ marketing strategy.

To prepare them for a marketing career in a corporation, nonprofit organizations, and government, NW will teach students the fundamentals of marketing. Graduates will also be taught by faculty who are marketing specialists in consumer behavior, international marketing strategies, promotion, and advertising as well as customer relationship management.

Tuition: $4,627 in-state; $ 10,559 out-of-state
Expected Starting Salary: $36,300
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12

New England College (NEC)

  • Henniker, New Hampshire
  • Graduation Rate: 38%

With a mid-size enrollment of 1, 665 undergraduates, New England College is a private liberal arts college located in Henniker, New Hampshire. The New England of Higher Education has accredited the school. Additionally, the college advances a 120-credit Business Administration in Marketing, B.A. Not only does it teach students courses like advertising, promotion, digital marketing, personal selling, it also prepares them for careers in advertising, sales, marketing management, etc.

Graduates at NEC will learn in classrooms that are connected to the real world, courses that include physical hands-on experience as well as gain experience outside and inside of the classrooms. To give students further practical knowledge, NEC organizes community placements, and other Experiential Learning activities.

Tuition: $37,490 (12-18 credits)
Expected Starting Salary: $28,500
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13

Lindenwood University (LU)

  • Saint Charles, Missouri
  • Graduation Rate: 58%

Lindenwood University, graduating 50 percent of its students, is a private liberal arts institution founded in 1827 in Missouri. Offering more than 90-degree programs and internships, its B. A and B.S with a concentration in marketing is delivered in traditional and Online formats. The degrees seek to equip students with skills to market goods and services to the public and private sectors effectively. Graduates at LU can expect to be taught by degreed educators and business professionals all with a doctorate and real-world experience.

LU’s B. A and B.S degrees are different in that the former needs between 75-77 credit hours and offers a more diverse curriculum than the BS one. Requiring between 78-80 credit hours, the B.S degree is more concentrated in marketing than the former. However, both will cover topics such as price strategy and negotiations, advertising and promotional strategy, selling, etc. Students can also earn a certificate in marketing if they meet 15 credit hours.

Tuition: $18,000 academic year
Expected Starting Salary: $ unavailable
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14

Virginia Polytechnic Institute and State University (VIP)

  • Blacksburg, Virginia
  • Graduation Rate: 84%

Frequently known as Virginia Tech, Virginia Polytechnic Institute is a public, land-grant research university graduating 84 percent of students. With the main campus in Blacksburg, VI or VPI advances an undergraduate degree in Marketing (BS). The degree program seeks to provide students with a well-rounded business education emphasizing professional training for careers. These include sales, marketing in manufacturing firms and service industries such as healthcare, banking, and nonprofit organizations.

Furthermore, VPI’s degree program equips students with specialized digital, social media, and marketing analytical skills. They can choose to focus on either Digital Marketing or Professional Selling as well. Product management, advertising, and promotional management merchandising, industrial and consumer sales as well as brand management are some of the courses that students can expect to learn.

Tuition: $ 5,710 in-state; $ 14, 980 out-of-state
Expected Starting Salary: unavailable
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METHODOLOGY

Having investigated and examined a total of 40 colleges that offer an undergraduate degree in marketing, we finally settled on 15 colleges. We ranked our list based on the expected annual income for graduates with a bachelor’s in marketing. We extracted this information from the Niche.com. The University of Alabama took position one because of the highest income that graduates are likely to earn per annum.

Everything You Need to Know About A Marketing Degree

A marketing degree is an academic degree given to students who have completed their college, university, or business school intending to do marketing research. Students who choose to major in marketing in business school take many courses to analyze and research the business world to promote, sell, and distribute goods and services to their projected clients. Marketing is a lucrative field for students who major in it as its job opportunities are high.

Digital marketing involves using the internet, social media, phones, and other means to reach their customers. Marketing experts take digital marketing as a new way of doing business and approach it with caution. It allows businesses to know how their customers behave towards their products compared to traditional marketing. One way you can lure customers is by use of email. You send emails explaining the product or services you are offering and ask them if they are willing to try it out. You can lure them by giving them unbelievable discounts they cannot resist. 

Marketing strategy is the game plan that businesses use to turn would-be customers into users of the goods and services they offer. In marketing strategy, the four p’s are the product, price, place, and promotion. A good marketing strategy should use the four p’s to help a business stand out against the competition. Marketing strategies should have a long life span because marketing strategies cover the bigger picture of a company.

Public relations can be defined as the practice of communication between an organization and its public.

Types of Marketing Degrees

Educational institutions award marketing degrees to their students in all levels of education. The degree you get depends on your current level of education. There are four types of degrees.

  • Associate’s Degree: An associate’s degree is a two-year degree for high school graduates and those with GEDs who are unwilling to study for four years.
  • Bachelor’s Degree: This marketing degree program is for students with a high school diploma or GED and those who have earned an associate degree.
  • Master’s Degree: This type of degree is pursued by students who have completed a bachelor’s degree and are willing to advance their education.
  • Doctorate: A doctorate is the highest marketing degree one can get. This degree is for students who have completed their master’s degree but want to teach in a college or university. When you get your doctorate, you have many opportunities and options for a well-paying job. An associate degree takes roughly two years to be completed, and a bachelor’s degree takes around two to three. A master’s degree takes two years to finish. A doctorate takes longer than all the other degrees combined. It ranges from four to six years. To pursue a doctorate, you must have completed a master’s.

How To Find The Perfect Marketing Program

Since marketing is a famous business major, finding the best marketing program that suits you is not hard. Many colleges and universities have some marketing programs for their undergraduate students. There are some colleges and universities that offer marketing certificates for their students. 

What Is Covered in A Marketing Degree?

Having a marketing mastermind in your business or organization’s team is very important. These days, higher learning institutions teach marketing as a discipline of its own, unlike in the past, where it used to be a module under business degrees. 

Here are some of the skills gained during a marketing degree program.

Ability to Think Differently

You don’t need to seek many ideas from others when you have your mind to think for yourself. When you have your own business, you don’t need others’ opinions to come up with the final decision.

You Can Think Strategically

When you pursue a marketing degree, you tend to think of what’s best for the business you work for, which will always make your business stand out amongst your competitors.

Capacity to Plan Ahead

When it comes to business, you need to know how to plan and how to choose which plans suit your brand. Being able to plan helps your business keep on track and avoid predicaments from bad planning.

Good Communication

Since you will have covered public relations on your way to a marketing degree, you will have the necessary knowledge to communicate with your employees and prospective customers.

General Mathematical Skills

You can analyze mathematical and statistical data for your company since you have a good background in analyzing.

Those are some of the basic skills you acquire once you get your marketing degree from an accredited learning institution.

Social media marketing knowing how to use social media to promote your brand, reach your audience, increase sales, and drive website traffic. The primary social media platforms ideal for marketing are Facebook, Twitter, Snapchat, YouTube, Pinterest, and LinkedIn. Buffer is one of the many social media marketing tools that can help you take social media marketing to the next level. The good thing about social media marketing is you can target your audience very well. Businesses that depend on social media to market their product have a precisely targeted group, and most of these businesses target young adults with the products and services they offer. 

The marketing industry‘s primary purpose is for businesses to put their products and other offerings front and center for their customers, the general public, and their clients. Marketing departments employ expert consultants who advise them on how to improve their marketing strategies to provide what customers want and give them that, at the same time, make a profit.

Jobs Available for People with a Marketing Degree

Marketing is the only course that covers the whole gamut of business, ranging from humanity, social science, technology, and more. Consider the previous generations and their approach to marketing before the advent of the internet. There was no social media marketing like Facebook, Instagram, and the “like” button did not exist, but still, they used marketing and figured out how to grow their businesses and thrive. Today, we have seen marketing evolve with great speed. It is important to employ someone with experience to understand and utilize what the digital stage has to offer for their businesses.

What Makes You Good in Marketing?

If you make up your mind to go back to university, college, or any business school, you must make sure that you have the following qualities to make your learning easy.

  • Excellent Communication Skills: When it comes to marketing, you have to be very good at communicating. Communication is the key for any marketing student as you will be required to pitch to your clients and make them want to choose your products and services. If you are a poor communicator, you may lose customers to the competition, which leads to financial difficulties.
  • High Confidence: As a marketing expert, when you are confident with yourself, you are better equipped to sell your product and draw attention to your brand. Your confidence in the company makes clients trust your organization, and it has a positive impact on the business and the bottom line.
  • Computer Literate: To enroll in a business school to do marketing, you need to know basic computer skills. At the very least, you should be able to navigate the internet skillfully. You will learn a lot of skills throughout your education.
  • Time Discipline: For any business to boom, deadlines have to be respected at all times. You should not deliver a product to a potential client days after the agreed date. Missing deadlines will drive clients off if you cannot keep time as agreed.
  • Energetic:  For you to obtain a marketing degree, you as the student need to be excited and energetic for the tasks you have ahead of you during schooling and when it comes to the job-hunting process. Your energy levels should last till evening without feeling drained. If a customer knows you don’t have the energy to help them out, the customer will look for someone lively to help them out, which will be bad for business if clients come and leave without being helped.
  • Good at Multitasking and Changing Shifts: Multitasking is doing more than one job at a go. Multitasking is one of the best skills to have as you can handle two or more things at a go. You can be talking to a client over the phone at the same time taking down their orders.

These are some of the qualities you should have when opting for a marketing degree. When you complete school, you’ll probably spend a lot of time thinking about the jobs you’re qualified for, and there are a lot of options out there.

  • Advertising Manager: This role is well suited for those who excel with good communication and those willing to interact with clients. The advertisements can be broadcasted on national television, posters, or by word of mouth.
  • Social Media Planner: When applying for this post, make sure that you are on top of your game in matters concerning social media and that you are way ahead of your competitors.
  • SEO Specialist: This job requires you to keep your business on track by monitoring keywords and Google search results. A good SEO strategy makes sure you are among the top search results when someone is looking for something associated with your brand.
  • Accountant: Being an accountant requires you to have mathematical and analytical skills to understand how to sum up business finances. You are in charge of any finances that may not appear during the AGM. This job requires dedication and, most of all, honesty but the good thing about it is that its pay is good.
  • Brand manager: Being a brand manager means you are the brand’s face and that the brand represents your business. At times, brand managers fail to promote their brand because they lack the necessary skills required for this job.

Many organizations depend on some marketing, but some industries largely depend on marketing. These industries put aside large sums of money to ensure that their marketing is on point. These industries include.

  • Education
  • Energy
  • Technology
  • Consumer services
  • Consumer packaged goods

These industries need marketing to drive profits. As discussed earlier, there are marketing careers for everybody with a marketing degree. Master’s in business administration MBA is becoming important for businesses to compete in today’s job market. During interviews, someone with an MBA has a higher chance of being employed than one with a bachelor’s degree in marketing. MBA marketing programs pave the way for dreams to come true for so many people.

Salary and Career Path Options for People with a Marketing Degree

When choosing which career path is right for you, you need to look at many factors, like salary. You did not go to school for years and take out student loans to pay for it just to be paid peanuts. You did your marketing degree so you could find a job that could give you the life you wanted. For someone with a marketing degree, you should be able to feed your family and give them a comfortable life without having to overwork yourself. Here are eight well-paying marketing jobs.

  • Corporate communication manager
  • Marketing research director
  • Director of email marketing
  • Director of digital marketing
  • Content marketing director
  • Product marketing manager
  • Demand generation manager
  • Brand marketing manager

The jobs mentioned above pay well, but that does not mean that jobs that are not on this list do not pay well. Well-paying jobs are determined by whether or not they can help you reach your goals. Salary is one determining factor in whether you should accept an offer or wait or a better one. If a company is unwilling to pay well, then they aren’t likely to be accommodating, so don’t accept the offer knowing that you aren’t likely to be happy in the long run. Try negotiating with the company that wants to hire you. If they refuse to increase your salary to a level that you need, there are always other companies that might be willing to pay you well for the services you can offer to their business. The more advanced your degree, the higher your salary will be. A bachelor’s degree holder’s salary cannot be the same as one holding a master’s degree, and the same applies to someone with a doctorate. The person who earns the highest is one with a doctorate. 

Take a look at the average starting salary one gets with a marketing degree.

Average Annual Salaries

  • Marketing Specialist: $75,000
  • Marketing Manager: $150,000
  • Promotion Manager: $142,000
  • Public Relations Director: $133,000

These salaries are impressive. As one continues to gain experience, they start to raise their rates, and the pay increases. Some companies increase their employee’s salaries every year without employees asking for a raise, which is one way of having long-term employees. Most companies don’t retain their employees for long since they don’t pay well and the latter goes looking for greener pastures with better pay.

Below are some of the factors that will affect the salary amount.

  • Years of Experience: The more years of experience you have, the higher the pay. The experience that you gain on the job is invaluable.
  • Education: As seen earlier, the level of education matters a lot as it determines your salary. An associate degree holder makes less in comparison to a bachelor’s degree holder.
  • Customer Reviews: If your clients have given good reviews on your services, it is time you ask your boss for a raise. The better you are at your job, the happier the customers will be, and the more money your employer will make. It’s only fair that they give you a higher salary.
  • Boss: Taking advantage of a situation is not always a bad thing. If you had all the above factors and your boss still will not give you a raise, it’s time to look for a new job. A new boss will look at experience, reviews, and decide to increase your pay.

Schools that offer business degrees have the reputation of producing competent and reliable students capable of handling any marketing challenge thrown to them.

The Bureau of Labor is a department under the United States Department of Labor, and its main function is to serve as a principal agency of the US. The data that the bureau produces should meet certain criteria, such as its relevance to current social and economic issues. 

Here are the values that the bureau of labor upholds

  • Standard Data: The data that the bureau has is sufficient, correct, relevant, and timely
  • Confidentiality: All the data that the bureau has are very confidential and used only for statistical use.
  • Facts: All the data that the Bureau of Labor collects is all true and leaves nothing to chance.
  • Customer Services: For any business to succeed, customer services should be available. The bureau has that handled and hires experts to answer all your raising issues.
  • Innovation: The bureau makes sure that they improve their products and services from time to time so you can get the experience of a lifetime.

Top Marketing Degree Programs

If you love creating and selling things to students in school, marketing can be a great way to expand your territory. As the seller, you are equipped with the necessary skills needed for a business to grow and stand on its two feet. As mentioned earlier, marketing refers to anything related to creating a product or service and selling it to a targeted audience.

When studying as a marketing major, you learn about different areas of marketing before choosing one to concentrate on. Some of these majors include public relations, advertising, communication, and management, among others.

If you are thinking of concentrating on one marketing major, here are some things you should ask yourself before making a decision:

  • Do you question how brands advertise their product and how the ad came to be?
  • Do you like coming up with ideas that will help with pitching products?
  • What is your relationship with others, and how do you behave around people?
  • Will you do an internship while in university to gain the right experience for life after school?
  • Are you willing to brainstorm with other people to grow as a team by sharing ideas?
  • Are you able to do the extraordinary so that you can be different from other people?

Marketing and advertising are two different majors but are under the communication department. You should know the difference between the two.

When it comes to schools that offer the best marketing degree in the US, Florida’s International University, located in Miami, is a wonderful choice.

Another good marketing school is Colorado State University, located in Greenwood Village. The University of Wisconsin in Whitewater is a great third choice. Florida Atlantic University takes fourth place, followed by the University of Minnesota in Minneapolis. If you study in one of these universities, you are guaranteed a top-notch degree that will open doors for you.

Social media is becoming an important way to grow a business. It also provides job opportunities to students willing to intern while still in school to familiarize themselves with what will be expected from them when they get a job after graduation. For students taking full-time classes, it is easy for them to apply for online jobs relevant to what they are studying. Not only do they gain the experience required, but they also get little cash to help with upkeep while still in class.

Most online jobs are legit, but before taking one, do your research to determine if the company is legit as not all you see is true.

Marketing concentration is where small organizations account for the largest percentage of the market. The market concentration ratio is measured against the concentration ratio. The common measure used to calculate market concentration is the (HHI) Herfindahl-Hirschman Index.

Marketing research is any trick used to collect information, which helps to understand a company’s target market better.

Here are some of the benefits associated with market research: 

  • Cost-effective: You don’t need to hire expensive experts to do your research when you can do it yourself.
  • Efficient: By doing your research, you can connect with your clients one on one.
  • Competitive: If you use the right methods for your research, you will place your business on the map, bringing more profit to your business.

These days teenagers don’t go to school to get that 8 to 5 pm job but look to influence people. As long as one attains a communication degree, you can influence your audience without any problem. This type of job is also a way to make money while still doing other things.

The marketing and promotion industry is becoming competitive as days go by. For a business to succeed, it has to be on top of its game to stay afloat. Here are marketing professional tips that will help you pull through.

In summary

Marketing as a career benefits you as many job opportunities appear each time a company opens. It would be best if you were not hesitant to enroll in that marketing class because you think job hunting is hard. There is competition everywhere, and everyone is looking for means to survive. Get out of your comfort zone and start gaining experience.

When looking for a school to enroll in, do in-depth research because some schools are not legit, especially those that operate online. The pay may not be pleasing at the start, but as you gain experience and expand your education levels, you should increase your salary over time.

Upon completing your studies, you can either decide to be employed or start your own business and employ people yourself. By employing others, you reduce the rate of unemployment in the society, and at the same time, social vices reduce by a good percentage.

Attending school is expensive for most people, but assistance is available for those who need it. Online degrees are becoming popular and are a great way to study cheaply. All you need is a computer, a good internet connection and your time. The good thing about online studies is that you can finish your degree in your own time with a flexible schedule. You can study at your own pace, choosing your study time and working as you can. If you want to take your time, you can do so. If you want to take a heavy course load, you can do so, and the sooner you will graduate. Are you willing to get yourself that degree you have always been dreaming of?

Many industries are looking for experienced employees to help in their business, and if you have the right education, you are set to go. Education is the only thing that no one can steal from you. It takes time to be the best, but the fruits of education are sweet. Some companies employ students as interns while still in school and guarantee them full employment after graduating. This way, you get experience in the practical field while applying the theories you’re learning in class.

Find the program that’s right for you

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