Best 15 PhD in Marketing and Graduate Marketing Programs in 2024

January 26, 2024 | Admin

PhD in Marketing
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Marketing is an ultra-competitive industry, but then again, if you are looking for the top PhD program in marketing or master’s marketing program, you already know that. This might also be one of the reasons you are looking to further your marketing education too. Whatever your ambitions and reasons for seeking a PhD in marketing are it is a lofty goal.

Top 5 PhD in Marketing and Graduate Marketing Programs

Rank School Location
1Westcliff UniversityIrvine, California
2Saint Leo UniversitySt. Leo, Florida
3Trident University InternationalCypress, California
4Johnson & Wales UniversityProvidence, Rhode Island
5California Miramar UniversitySan Diego, California

To help cut out the noise, clutter, and to help you narrow your search, we have compiled a list of the top PhD in marketing and graduate marketing programs from across the country. Considerable influence and weight were given to important factors, such as tuition and acceptance rate, and we hope you find a program that helps you get one step closer to your goals. Good luck in all your future plans, and in all of your educational endeavors.

Best 15 PhD in Marketing and Graduate Marketing Programs


Westcliff University

  • Irvine, California
  • Points: 94
Westcliff University logo

Graduate students in the field of marketing have a world of opportunities available to them; one of those opportunities includes furthering their education. For many graduate students, especially in the arena of marketing, that means pursuing an MBA or Doctorate of Business Administration while working. This is also a big reason why Westcliff University in Irvine, California earns the leadoff spot on our list of the top graduate programs. Not only does this award-winning program come with highly competitive tuition costs, but it also boasts exceptionally high acceptance, graduation, satisfaction, and retention rates.

School Overview

Tuition: MBA on-campus tuition is $12,150 per year and DBA on-campus tuition is $14,500 per year
Acceptance Rate: 90%
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Saint Leo University

  • St. Leo, Florida
  • Points: 93

While Saint Leo University in Saint Leo, Florida does have high admittance standards, it is difficult to argue the results. Covering aspects that range from global perspectives to strategic management, this program finds a strong acceptance rate and even more impressive tuition rates worthy of a number two spot on our list of the top PhD in Marketing programs for working graduate students.

School Overview

Tuition: $7,296 per year
Acceptance Rate: 72%
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Trident University International

  • Cypress, California
  • Points: 92

Although this Cypress, California school may not be as well-known as many of the other programs on our list, the technological influence in the Trident University International program along with a list-leading tuition rate help to earn this institution of higher learning a spot on our list. Students at Trident in the PhD in Marketing programs will study topics ranging from business and management to business process improvement.

School Overview

Tuition: $6,120 per year
Acceptance Rate: 49%
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Johnson & Wales University

  • Providence, Rhode Island
  • Points: 91

Sitting at number four on our list of the top PhD in marketing programs for working graduate students is Johnson & Wales University in Providence, Rhode Island. Very strong acceptance rates at Johnson & Wales helps to offset tuition rates north of $13,000 and to earn this program such a strong ranking. The curriculum in this program will cover areas such as innovation and change, in addition to more common studies like analytics and finance.

School Overview

Tuition: $13,734 per year
Acceptance Rate: 93%
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California Miramar University

  • San Diego, California
  • Points: 89

The California Miramar University PhD in Marketing program isn’t only aimed at equipping and educating students, it is designed to help build and foster marketing leaders. With competitive tuition costs that offset a somewhat concerning and lower than average acceptance rate, this San Diego, California program still does more than enough to earn a place on the list of the top PhD in marketing programs.

School Overview

Tuition: $7,020 per year
Acceptance Rate: 31%
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California Baptist University

  • Riverside, California
  • Points: 89

This program offers DBA coursework with a focus on marketing that includes studies in economic theory and strategic marketing to name a few. Strong acceptance rates nearing 80% at California Baptist University in Riverside, California, helps to counterbalance tuition costs that are still manageable, however and puts this program solidly on our list of the top PhD in marketing and graduate marketing programs.

School Overview

Tuition: $12,830 per year
Acceptance Rate: 78%
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Liberty University

  • Lynchburg, Virginia
  • Points: 89

This graduate marketing program is designed to be flexible enough to fit the schedules of working adults and offers complete online instruction. Competitive tuition costs make a less-than-ideal acceptance rate more palatable and earn Liberty University in Lynchburg, Virginia a second look, as well as a place on our list of the top PhD marketing programs for working students.

School Overview

Tuition: $7,980 per year
Acceptance Rate: 51%
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George Fox University

  • Newberg, Oregon
  • Points: 88

For students seeking graduate marketing programs, George Fox University in Newberg, Oregon offers a doctorate in marketing. Like many schools on our list, many of these programs are available online, and this program is structured to prepare students who want to hit the ground running following graduation. Plus 80% acceptance rates work to ease the sting of stiffer but fair tuition fees.

School Overview

Tuition: $13,845 per year
Acceptance Rate: 82%
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University of Maryland

  • College Park, Maryland
  • Points: 83

The University of Maryland in Adelphi, Maryland is one of the few big schools to earn a spot on our list of the top PhD in Marketing programs. A surprisingly competitive tuition rate helps the University of Maryland’s cause and makes this 48-credit program worthy of its spot. Students can expect to be challenged with courses that cover topics such as management decision making and data analytics.

School Overview

Tuition: $8,640 per year
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Wilmington University

  • New Castle, Delaware
  • Points: 82

This nationally ranked program by publications such as U.S. News and World Report offers online and flexible class schedules for working graduate students. Competitive tuition fees help to offset a lower than average acceptance rate comparably speaking and earns Wilmington University in New Castle, Delaware a place on our list of the top PhD in marketing programs.

School Overview

Tuition: $8,784 per year
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Temple University

  • Philadelphia, Pennsylvania
  • Points: 82

Another post-secondary institution on our list that needs little introduction, Temple University in Philadelphia, Pennsylvania offers a DBA marketing degree program. Stout tuition fees will typically require financial assistance for most students, while a sold acceptance rate is a positive mark for students seeking to enroll at Temple’s Fox School of Business.

School Overview

Tuition: $23,346 per year
Acceptance Rate: 60%
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Alliant International University

  • San Diego, California
  • Points: 82

Students look for graduate marketing programs can earn a DBA in marketing at Alliant International University in San Diego, California. Although students will contend with sizeable tuition fees, strong acceptance rate numbers bode well for working graduate students. Coursework in this program will include topic areas like managing growing operations and organizational learning among other marketing concentrated studies.

School Overview

Tuition: $19,484 per year
Acceptance Rate: 67%
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Northcentral University

  • San Diego, California
  • Points: 78

Graduate students seeking to further their business education will want to investigate Northcentral University’s Doctorate in marketing program. This San Diego, California school focuses heavily on preparing students for leadership via research, application, and practices. Reasonable tuition costs will generally require some type of financial assistance and prevent this specialized program from ranking higher on our list.

School Overview

Tuition: $16,983 per year
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How the Programs were Ranked

Using a basic point system each school’s marketing program was given a total point value which determined the ranking order. The counting system used two factors (tuition and acceptance rate), with each factor given equal value resulting in half of each program’s total score.

If you have comments about the schools or programs or have questions regarding any of the programs then feel free to contact us. We work diligently to keep our information current and accurate, but the information we provide can only be viewed as approximations as this data is ever-changing. If you notice errors or information that has changed or needs to be updated, please let us know.

Find the program that’s right for you

Whether you’re trying to start your career or make a big change, we can help you find the perfect school to help you reach your goals.

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