Why Choose a Masters in Marketing?
An online marketing degree and masters in marketing opens up opportunities in fields such as public relations, digital media, advertising and others. In marketing management alone, jobs are expected to grow by 9% between 2016 and 2026. The Bureau of Labor Statistics made this prediction after looking at how jobs have been converting to internet-based fields.
Choosing a Masters in Marketing
Most of the time, an online master’s degree in marketing takes only 32 to 36 credit hours to complete. Most students will complete the program within 1 to 2 years.
In marketing, average salaries range significantly. People with a degree in marketing can expect to earn between $37,000 and $300,000 annually, depending on their roles.
The Top 15 Schools for a Masters in Marketing
In this article, we will discuss the top 15 schools for a masters in marketing. They are ranked based on tuition and enrollment levels.
1. Ohio State University
A full-time Master’s Degree in Marketing Management and Analytics is available through the Fisher College of Business at The Ohio State University. This program is primarily on campus, but there are several classes that can be completed online through hybrid options. There are several different pathways available with this program including marketing management and analytics, risk management, real estate and others.
- Tuition (in-state): $11,560
- Enrollment: 61,391
2. Indiana University
Indiana University offers an MS in Marketing online, but it is currently being redesigned. In the future, the Kelley Direct online MBA will come with a marketing dual-degree option and marketing major. It is a 30 credit hour program that builds a foundation in marketing management and quantitative analysis.
- Tuition (in-state): $9,501
- Enrollment: 43,260
3. The University of Texas at Austin
The University of Texas offers a Master’s of Science in Marketing that focuses on analytical marketing skills. The program takes 10 months to complete between the months of July and May. The school offers fast-paced training for all enrollees.
- Tuition (in-state): $11,998
- Enrollment: 51,090
4. University of North Carolina
The University of North Carolina offers an online course in marketing that is part of the MBA program. Through this program, students have the opportunity to focus on a concentration in marketing that helps them develop skills in advertising, digital engagement, branding and messaging.
- Tuition (in-state): $10,552
- Enrollment: 29,877
5. Kent State University
Kent State University offers a Master in Business Administration, or MBA, which can be designed as a dual-degree option with communications and marketing. The full-time MBA can be completed in 12 months. Graduate assistantships and scholarships are also available.
- Tuition (in-state): $11,766
- Enrollment: 27,716
6. University of Maryland
The University of Maryland offers a management master’s degree with a marketing specialization. The program accepts up to six transfer credits and can be completed with 36 credit hours of coursework. The program is designed to prepare students for senior-level marketing positions in various fields.
- Tuition (in-state): $13,158
- Enrollment: 40,743
7. Michigan State University
Michigan State University offers a 20-month online master of marketing program. The program is a Master of Science in Marketing Research and can be completed with just 34 credit hours.
- Tuition (in-state): $18,858
- Enrollment: 49,809
8. University of Wisconsin – Whitewater
The University of Wisconsin offers an online MBA with an emphasis in marketing. The program develops a strong foundation in managerial marketing, brand management, consumer behavior, digital marketing and other areas of the field. MBA programs at the University of Wisconsin consist of between 30 and 36 credit hours
- Tuition (in-state): $8,108
- Enrollment: 12,452
9. University of New Hampshire
Boasting an AACSB accreditation, the University of New Hampshire offers a Master in Business Administration with a focus on marketing and courses that are available online. Students have up to three years to complete the MBA and learn about subjects such as international marketing, strategic pricing and new product development.
- Tuition (in-state): $14,170
- Enrollment: 14,788
10. Johns Hopkins University
At Johns Hopkins Carey Business School, students can complete an MS in Marketing. The program consists of 36 credit hours. Part-time program courses may be available online, while full-time options are available in person.
- Tuition (in-state): $55,350
- Enrollment: 27,079
11. Syracuse University
Syracuse University offers a master in marketing at its Whitman School of Management. The program consists of 30 credit hours and is a STEM-designated program.
- Tuition (in-state): $38,880
- Enrollment: 22,850
12. Walsh University
Walsh University has a Master of Marketing that takes a maximum of 42 credit hours. One course is taken at a time and is completed over the course of eight weeks.
- Tuition (in-state): $12,870
- Enrollment: 2,694
13. Fordham University
Fordham University offers an MS in Marketing Intelligence and Strategic Marketing Communications. The Master in Marketing Intelligence is a STEM program. 86% of students in this program receive job offers within days of graduation.
- Tuition (in-state): $34,608
- Enrollment: 16,972
14. The University of Findlay
At the University of Findlay, students can complete an MBA with an emphasis in marketing within two years as part-time students or one year as full-time students. There are four main degree paths including business administration, certified public accounting, certified management accounting and healthcare management. Second concentrations can include finance, marketing, international business and others.
- Tuition (in-state): $16,000
- Enrollment: 4,714
15. Northwestern University
At Northwestern University, an online Master of Science in Integrated Marketing Communications is available. Students can choose to take it in Chicago or completely online. The curriculum is made up of 13 graduate-level units and can be completed within two years.
- Tuition (in-state): $56,067
- Enrollment: 22,448
The schools in this article are ranked by grading them on a scale of 1-15. Schools with the highest tuition were given the lowest marks. They were then also ranked by enrollment. Schools with low enrollment gained the highest marks. These scores were graded together to get the top 15 from the best to worst.
Every effort has been made to provide accurate data. The information here is subject to change and is not guaranteed.
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