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Best 15 Masters in Marketing Programs in 2021

March 3, 2021 | Staff Writers

Masters in Marketing
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Why Choose a Masters in Marketing?

An online marketing degree and masters in marketing opens up opportunities in fields such as public relations, digital media, advertising and others. In marketing management alone, jobs are expected to grow by 9% between 2016 and 2026. The Bureau of Labor Statistics made this prediction after looking at how jobs have been converting to internet-based fields.

Choosing a Masters in Marketing

Most of the time, an online master’s degree in marketing takes only 32 to 36 credit hours to complete. Most students will complete the program within 1 to 2 years.

Top 5 Masters in Marketing Programs

Rank School Location
1Ohio State UniversityColumbus, Ohio
2 Indiana UniversityBloomington, Indiana
3The University of Texas at AustinAustin, Texas
4University of North CarolinaChapel Hill, North Carolina
5Kent State UniversityKent, Ohio

In marketing, average salaries range significantly. People with a degree in marketing can expect to earn between $37,000 and $300,000 annually, depending on their roles.

In this article, we will discuss the top 15 schools for a masters in marketing. They are ranked based on tuition and enrollment levels.

The Best 15 Schools for a Masters in Marketing

1

Ohio State University

  • Columbus, Ohio

A full-time Master’s Degree in Marketing Management and Analytics is available through the Fisher College of Business at The Ohio State University. This program is primarily on campus, but there are several classes that can be completed online through hybrid options. There are several different pathways available with this program including marketing management and analytics, risk management, real estate and others.

School Overview

Tuition (in-state): $11,560
Enrollment: 61,391
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2

Indiana University

  • Bloomington, Indiana

Indiana University offers an MS in Marketing online, but it is currently being redesigned. In the future, the Kelley Direct online MBA will come with a marketing dual-degree option and marketing major. It is a 30 credit hour program that builds a foundation in marketing management and quantitative analysis.

School Overview

Tuition (in-state): $9,501
Enrollment: 43,260
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3

The University of Texas at Austin

  • Austin, Texas

The University of Texas offers a Master’s of Science in Marketing that focuses on analytical marketing skills. The program takes 10 months to complete between the months of July and May. The school offers fast-paced training for all enrollees.

School Overview

Tuition (in-state): $11,998
Enrollment: 51,090
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4

University of North Carolina

  • Chapel Hill, North Carolina

The University of North Carolina offers an online course in marketing that is part of the MBA program. Through this program, students have the opportunity to focus on a concentration in marketing that helps them develop skills in advertising, digital engagement, branding and messaging.

School Overview

Tuition (in-state): $10,552
Enrollment: 29,877
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5

Kent State University

  • Kent, Ohio

Kent State University offers a Master in Business Administration, or MBA, which can be designed as a dual-degree option with communications and marketing. The full-time MBA can be completed in 12 months. Graduate assistantships and scholarships are also available.

School Overview

Tuition (in-state): $11,766
Enrollment: 27,716
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6

University of Maryland

  • College Park, Maryland

The University of Maryland offers a management master’s degree with a marketing specialization. The program accepts up to six transfer credits and can be completed with 36 credit hours of coursework. The program is designed to prepare students for senior-level marketing positions in various fields.

School Overview

Tuition (in-state): $13,158
Enrollment: 40,743
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7

Michigan State University

  • East Lansing, Michigan

Michigan State University offers a 20-month online master of marketing program. The program is a Master of Science in Marketing Research and can be completed with just 34 credit hours.

School Overview

Tuition (in-state): $18,858
Enrollment: 49,809
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8

University of Wisconsin – Whitewater

  • Whitewater, Wisconsin

The University of Wisconsin offers an online MBA with an emphasis in marketing. The program develops a strong foundation in managerial marketing, brand management, consumer behavior, digital marketing and other areas of the field. MBA programs at the University of Wisconsin consist of between 30 and 36 credit hours.

School Overview

Tuition (in-state): $8,108
Enrollment: 12,452
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9

University of New Hampshire

  • Durham, New Hampshire

Boasting an AACSB accreditation, the University of New Hampshire offers a MBA in marketing and courses that are available online. Students have up to three years to complete the MBA and learn about subjects such as international marketing, strategic pricing and new product development.

School Overview

Tuition (in-state): $14,170
Enrollment: 14,788
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10

Johns Hopkins University

  • Baltimore, Maryland

At Johns Hopkins Carey Business School, students can complete an MS in Marketing. The program consists of 36 credit hours. Part-time program courses may be available online, while full-time options are available in person.

School Overview

Tuition (in-state): $55,350
Enrollment: 27,079
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11

Syracuse University

  • Syracuse, New York

Syracuse University offers a master in marketing at its Whitman School of Management. The program consists of 30 credit hours and is a STEM-designated program.

School Overview

Tuition (in-state): $38,880
Enrollment: 22,850
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12

Walsh University

  • North Canton, Ohio

Walsh University’s online MBA with a specialty in marketing focuses on skills needed to lead marketing initiatives. Gain the research and foundational knowledge needed to market across multiple platforms in the information age, including social media marketing, services marketing, and integrated marketing communications. The program consists of 36 credit hours, and students can complete it in one year.

School Overview

Tuition (in-state): $12,870
Enrollment: 2,694
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13

Fordham University

  • New York City, New York

Fordham University offers an MS in Marketing Intelligence and Strategic Marketing Communications. The Master in Marketing Intelligence is a STEM program. 86% of students in this program receive job offers within days of graduation.

School Overview

Tuition (in-state): $34,608
Enrollment: 16,972
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14

The University of Findlay

  • Findlay, Ohio

At the University of Findlay, students can complete an MBA with an emphasis in marketing within two years as part-time students or one year as full-time students. There are four main degree paths including business administration, certified public accounting, certified management accounting and healthcare management. Second concentrations can include finance, marketing, international business and others.

School Overview

Tuition (in-state): $16,000
Enrollment: 4,714
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15

Northwestern University

  • Evanston, Illinois

At Northwestern University, an online Master of Science in Integrated Marketing Communications is available. Students can choose to take it in Chicago or completely online. The curriculum is made up of 13 graduate-level units and can be completed within two years.

* Visit here for a breakdown of attendance costs: https://www.medill.northwestern.edu/imc/professional/cost-of-attendance/index.html

School Overview

Tuition: $5,200 per unit*
Enrollment: 22,448
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Ranking Specifications

The schools in this article are ranked by grading them on a scale of 1-15. Schools with the highest tuition were given the lowest marks. They were then also ranked by enrollment. Schools with low enrollment gained the highest marks. These scores were graded together to get the top 15 from the best to worst.

Every effort has been made to provide accurate data. The information here is subject to change and is not guaranteed.

Questions about Your School’s Ranking?

If you have questions about your school’s ranking or want to have your school ranked, reach out. We would be happy to talk to you and make corrections if needed.

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