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Best Digital Marketing Master’s Programs

August 15, 2022 | bestvalue

Masters in Digital Marketing
Best master's in digital marketing programs badge

Due to the worldwide nature of business today, the way companies market their products or services has changed. In order to reach clients, businesses now need to think beyond the old-school standards of television, radio, and print advertising and expand into the realms of social media and online marketing.   New analytics tools specially designed for online selling and promotion can help companies successfully identify and target their unique customer base while communication via email and chat features can provide instant feedback on customer satisfaction. T These changes to marketing strategy make it possible to reach a consumer base far beyond a company’s geographical location. 

To meet the needs these new changes create, many schools are now offering master’s degrees in Digital Marketing, Digital Strategy, Digital Media, and other related fields.. Such programs focus on a variety of marketing topics including customer demographics, consumer behavior, marketing research and strategy, business communication, advertising, economics, and finance.  Though many companies and small businesses are experts in the product they create or the service they provide, they don’t always excel at knowing how to market what they offer. Individuals who have received master’s degrees in the field of digital marketing can therefore help companies achieve a new level of success. Salaries for those in this field range from $37,570 to $128,320 a year, with an average yearly salary of $63,920.

Best Colleges for Digital Marketing

Rank School Location
1Yeshiva UniversityNew York City, New York
2Brandeis UniversityWaltham, Massachusetts
3Emerson CollegeBoston, Massachusetts
4New York UniversityNew York City, New York
5University of South FloridaTampa, Florida

A master’s degree in the field of digital marketing may be in several specific areas.   These include degrees in 

  • Digital Marketing Communications
  • Digital Marketing and Design
  • Digital and Social Marketing
  • Digital Communication
  • Integrated Marketing Communication

Prior to making a final decision regarding a master’s program, you should visit the school’s campus or website to determine which specific digital marketing master’s degrees they offer.  It is important to choose a degree that focuses on your area of interest and that will help you obtain a job at one of your top ten target employers. It is also important to decide if you would benefit most from an online program, an in-person program, or a hybrid program. Your list of schools will become more focused as you determine which learning environment suits you best.

Digital Marketing Master’s Programs

1

Yeshiva University

  • New York City, New York

Yeshiva University offers you a chance to complete their Master’s program either on-campus or online. The entire program takes thirty credit hours and is intended to give students a comprehensive marketing education. You finish your time with an internship and a capstone, enabling students to get important hands-on experience in the field. The small classes are a big draw for students who need extra one-on-one attention that can help them maintain a heavy schedule while also working and caring for a family.

School Overview

Tuition: $64,050
Student/Teacher Ratio: 7:1
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2

Brandeis University

  • Waltham, Massachusetts
Student looking at her laptop

The Brandeis GPS Digital Marketing and Design program is one of the only programs that combines digital marketing with design, so you learn both the technical and creative components of building effective campaigns for search, social, display, email, content marketing, and more. You’ll also gain hands-on experience building and executing strategies, running campaigns, and managing budgets.

School Overview

Tuition: Part-time: $35,350; Full-time: $29,172
Student/Teacher Ratio: 10:1
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3

Emerson College

  • Boston, Massachusetts

Emerson College made the list even though it is also completely online. This is one of the few schools in the country that focuses entirely on marketing analytics and the storytelling method of marketing communication. You get hands-on training in a variety of systems that allow you to had several certifications to the overall degree. Graduates of this program are some of the most highly sought after where market research is concerned.

School Overview

Tuition: $72,222
Student/Teacher Ratio: 15:1
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4

New York University

  • New York City, New York

New York University offers its Digital Marketing as a sub-specialty of the MBA program. Their focus is not only on retail but is also adaptable to the entertainment field, including news and sports. This is the program most sought after by students who want to explore opportunities in the entertainment industry from a marketing perspective. Few programs have this same industry focus. Careers in these industries also offer the highest salaries from the beginning.

School Overview

Tuition: $75,502
Student/Teacher Ratio: 9:1
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5

University of South Florida

  • Tampa, Florida

The University of South Florida offers digital marketing as part of its general Marketing program. This school is located in Tampa, which allows for the unique opportunity of actual interaction with a wide variety of consumers from different walks of life and in different stages. This makes learning the art of analytics easier and more personal.

School Overview

Tuition: $23,446 (resident)/$34,360 (non-resident)
Student/Teacher Ratio: 23:1
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6

Temple University

  • Philadelphia, Pennsylvania

Temple University offers an MS in Digital Innovation in Marketing. This is a part-time, online-only degree that you can complete in as little as 16 months. Yet, you have the chance to stretch it out over five years. This helps those with a busy lifestyle get the chance to rise in their careers without having to sacrifice responsibilities. You get your degree as you can. The course covers a wide variety of topics including social media, analytics, brand building, and more.

School Overview

Tuition: $20,899 (resident)/$$33,811 (non-resident)
Student/Teacher Ratio: 15:1
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7

University of Florida

  • Gainesville, Florida

The University of Florida offers an online MA is Mass Communications with a specialty in Digital Strategy. This is a 36-hour program, with the final three hours being a capstone project that gives you hands-on insight into how everything comes together. Creative storytelling is emphasized and this program offers many opportunities for networking that will help you throughout your career.

School Overview

Tuition: $21,211 (resident)/$43,489 (non-resident)
Student/Teacher Ratio: 20:1
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8

University of North Carolina

  • Chapel Hill, North Carolina

The MBA in Marketing at the University of North Carolina is completely online. This program is modeled after an MBA program but the focus is completely on Marketing, which makes it unique in focus compared to other programs throughout the country. Getting a Master’s in Marketing rather than sub-specializing in Marketing allows for more in-depth content and a greater understanding of the marketing trends today and in the future.

School Overview

Tuition: $24,228 (resident)/$51,407 (non-resident)
Student/Teacher Ratio: 13:1
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9

Sacred Heart University

  • Fairfield, Connecticut

Sacred Heart University offers students a unique opportunity that can’t be found elsewhere. For students who may not have the grades needed to directly enter their MS in Digital Marketing program, they offer a short 4-course program for graduate marketing certification. Upon successful completion of this program, students have a certificate that can improve their career or they can apply the credits earned toward the Master’s program. This is a great opportunity for those who want to get their degree but are either rusty from years away from school or have found their grades a bit low.

Although they waive the GMAT, the requirement for both the MS in Digital Marketing (MSDM) program and DM certificate is a 3.0 GPA, strong letters of recommendation, transcripts, resume, and personal letter. If a student is near the 3.0 mark, (2.8 or higher), the certificate can be an option to get an assessment of the student, which can lead to a transfer from the DM Certificate to the MSDM program.

The program is STEM Certified, which has made for both domestic and international appeal. In looking to be flexible with the course delivery method, Sacred Heart University MSDM has implemented SHUflex, which has allowed for either face-to-face, online synchronous, AND online asynchronous delivery, giving students the possibility of taking more of an online approach to the courses.

School Overview

Tuition: $965/credit ($34,740 total program cost)
Student/Teacher Ratio: 15:1
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Our Choices for Master’s in Digital Marketing 

Our list of schools offering the best master’s degrees in digital marketing was obtained through a formula which awards points based on school size, cost of tuition, number of degree options, and graduation rate. 

Though selecting a school for a master’s degree in digital marketing can be a daunting task, our list of compiled programs can make the experience easier and less confusing. Feel free to contact us with any questions so we can help you find the educational experience that will help you achieve your goals. 

Schools who wish to join our list may contact us for consideration for future updates.

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