Marketing has changed drastically. Today, your storefront could be your kitchen table in Iowa and your customers can be scattered throughout the world. In order to reach them, learning to market beyond billboards and television commercials needs to be considered. Today, marketers have many more advantages for targeting consumers. With analytics, you can find a customer base that is highly targeted if you know what you are doing. In order to meet modern marketing needs, schools now offer Master’s degrees in Digital Marketing. These can focus on the psychology of consumers, research into where consumers are, and how they make their purchases, what advertising outlets are most effective, or a combination of these. Knowing where to reach your ideal consumers and how to convince them to make a purchase is something many people don’t have the time or energy to do while they are trying to manage the other essential tasks of running a business. That is where someone who specializes in these tasks can be valuable in nearly every industry.
What to Look For
A Master’s degree in Digital Marketing may have one of a number of titles. As you are searching, look for names such as:
- Digital Marketing Communications
- Digital Marketing and Design
- Digital and Social Marketing
- Digital Communication
- Integrated Marketing Communication
You will also want to visit the individual schools and investigate where their particular focus lies. Some people feel more comfortable focusing on the marketing research aspect while others may feel designing programs for consumer tracking meets their needs better. Yet another group may want to focus on how to reach different social media audiences. You then need to determine whether an in-person program meets your needs or whether you want to seek out an online or hybrid degree. The following schools all offer on-campus programs but those who also offer online instruction will be noted. Salaries for those in Digital Marketing range from $43,000 to $99,000 a year, with an average yearly salary of $64,000.
Schools for Masters in Digital Marketing
1. Yeshiva University
Yeshiva University offers you a chance to complete their Master’s program either on-campus or online. The entire program takes thirty credit hours and is intended to give students a comprehensive marketing education. You finish your time with an internship and a capstone, enabling students to get important hands-on experience in the field. The small classes are a big draw for students who need extra one-on-one attention that can help them maintain a heavy schedule while also working and caring for a family.
- Tuition: $64,050
- Student/Teacher Ratio: 7:1
2. Brandeis University
The Digital Marketing and Design program at Brandeis University has a strong focus on how to speak to your audience through social media. The program covers design to speak to the psychological needs of consumers. This is a fully online program but it made this list because the program goes into the very heart of marketing at this time. The online format is a great way to continue your current living arrangements and responsibilities and still get an education that is recognized throughout the country.
- Tuition: $76,141
- Student/Teacher Ratio: 10:1
3. Emerson College
Emerson College made the list even though it is also completely online. This is one of the few schools in the country that focuses entirely on marketing analytics and the storytelling method of marketing communication. You get hands-on training in a variety of systems that allow you to had several certifications to the overall degree. Graduates of this program are some of the most highly sought after where market research is concerned.
- Tuition: $72,222
- Student/Teacher Ratio: 15:1
4. New York University
New York University offers its Digital Marketing as a sub-specialty of the MBA program. Their focus is not only on retail but is also adaptable to the entertainment field, including news and sports. This is the program most sought after by students who want to explore opportunities in the entertainment industry from a marketing perspective. Few programs have this same industry focus. Careers in these industries also offer the highest salaries from the beginning.
- Tuition: $75,502
- Student/Teacher Ratio: 9:1
5. University of South Florida
The University of South Florida offers digital marketing as part of its general Marketing program. This school is located in Tampa, which allows for the unique opportunity of actual interaction with a wide variety of consumers from different walks of life and in different stages. This makes learning the art of analytics easier and more personal.
- Tuition: $23,446 (resident)/$34,360 (non-resident)
- Student/Teacher Ratio: 23:1
6. Temple University
Temple University offers an MS in Digital Innovation in Marketing. This is a part-time, online-only degree that you can complete in as little as 16 months. Yet, you have the chance to stretch it out over five years. This helps those with a busy lifestyle get the chance to rise in their careers without having to sacrifice responsibilities. You get your degree as you can. The course covers a wide variety of topics including social media, analytics, brand building, and more.
- Tuition: $20,899 (resident)/$$33,811 (non-resident)
- Student/Teacher Ratio: 15:1
7. University of Florida
The University of Florida offers an online MA is Mass Communications with a specialty in Digital Strategy. This is a 36-hour program, with the final three hours being a capstone project that gives you hands-on insight into how everything comes together. Creative storytelling is emphasized and this program offers many opportunities for networking that will help you throughout your career.
- Tuition: $21,211 (resident)/$43,489 (non-resident)
- Student/Teacher Ratio: 20:1
8. University of North Carolina
The MBA in Marketing at the University of North Carolina is completely online. This program is modeled after an MBA program but the focus is completely on Marketing, which makes it unique in focus compared to other programs throughout the country. Getting a Master’s in Marketing rather than sub-specializing in Marketing allows for more in-depth content and a greater understanding of the marketing trends today and in the future.
- Tuition: $24,228 (resident)/$51,407 (non-resident)
- Student/Teacher Ratio: 13:1
9. Sacred Heart University
Sacred Heart University offers students a unique opportunity that can’t be found elsewhere. For students who may not have the grades needed to directly enter their MS in Digital Marketing program, they offer a short 4-course program for certification. Upon successful completion of this program, students have a certificate that can improve their career or they can apply the credits earned toward the Master’s program. This is a great opportunity for those who want to get their degree but are either rusty from years away from school or have found their grades a bit low.
- Tuition: $62,880
- Student/Teacher Ratio: 15:1
We chose the above schools as our list of best Masters in Digital Marketing schools based on a formula of assigning points for size, cost, availability of a variety of choices, and graduation rate. Schools who feel they may have been overlooked are welcome to contact us with your information and we will consider it for updated lists.
Deciding on where to study. and even what to study, can be a daunting task. We are here to try to help you put a measure of order amidst the confusion. Future students, please feel free to reach out to us with your questions. Together, we can get you on track to your perfect educational experience.